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5 Easy Experiments for Your Google Places Listing
Are you a gritty, gutsy gambler? Do you like taking business risks, especially when there’s the possibility of making more money than you do today? If so, that may be bad news for your business’s local...
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What To Do While Google Screws with Your Places Listing
The Google Places page layout has gone through big changes recently, as you may have seen. These changes include not showing snippets of reviews written through third-party sites (like Yelp), and...
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Google Places Descriptions Are Back, Baby
I know I sound like George Costanza when I say that, but I’m excited to announce the return of the Places “Descriptions” that went missing from everybody’s Places page a few weeks ago. Here are a few...
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Low-Hanging Fruit on Google+Local Pages
Google Places has been gone for 6 months now, and “Google+Local” has been its replacement ever since. This has been the first phase – and probably the longest phase – in Google’s effort to move...
View ArticleGoogle Places Support Claims Descriptions Help Rankings?
Google has always kept their cards close to the vest regarding local ranking factors. They never get into specifics. Also, I’m not alone when I say that the “description” or “introduction” field of...
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Yelp Monetizes the Description?
Justin Mosebach of YDOP has noticed a new paid offering in some of his multi-location clients’ Yelp dashboards: the ability to add a description with “Specialties, History, Meet the Owner/Manager,...
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Yelp Shows Phone Numbers in Local Search Results
Either Yelp or Google – or some combination thereof – has decided your phone number should show up in the search results, rather than just on your Yelp listing. Here’s how a typical listing might have...
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Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How...
It’s a shame so many business owners spend more time chasing shiny new objects than they do nailing the fundamentals. Mess up your homepage and your local rankings won’t be all they can be, or you’ll...
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David’s Bridal’s SEO Person Deserves a Raise
Longtime competitor Alfred Angelo goes belly-up without warning, so what does David’s Bridal do? Make an irresistible offer on an expertly-optimized page that a panicked bride will click on if she...
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5 Types of Google My Business Descriptions That Go Boom
Few business owners have used the Google My Business “description” field, now that it’s returned. Even fewer make their description do any work. Google wiped out businesses’ descriptions when it...
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